The ‘ephemeral’ advertisements in Polish cities

 — Personal

The presence of street advertisement in cities such as Warsaw, Krakow, Poznan or Lodz, helps to understand the way Polish urban space had to be adapted, in the last two decades, to the consumption needs of its new economic system. As part of this transformation, a high amount of ephemeral advertisement formats arouse in the public space. Many of them, beyond their supposed provisional nature, ended up staying indefinitely in the Polish urban landscape.

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